Category: Marketing

Film Marketing How Independent Film Makers Can Promote a Film Costing $15,000 or less!

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Online Film Marketing – and insiders guide!

First of all there are 2 main elements to the marketing of your movie:

1. Offline – major premieres, a film festival, electronic press kits, any real world publicity

2. Online – viral marketing via: email/social networking sites/PR newswires/newsletters/social bookmarking – anything that is an -internet’ based opportunity. Let’s examine how we can use social bookmarking and web2.0 to maximise these opportunities.

Introduction

It goes without saying that different films, types and genres require a different level of approach, however there are some general rules that you can follow to generate high traffic levels on the internet.

Where’s the best place to drive all this traffic? I would suggest perhaps your own movie website is the best place to start, but equally it could be a blog (especially during the early stages of your production and you don’t yet have any imagery) or a Facebook Page, or another website which I’ll talk about later.

Your Movie Website

A domain can be purchased relatively cheaply and it is worth building a site that fits the style of the movie – a horror – clearly must have a different style to a romantic comedy. When building your site you must optimize for search engines and there are some basic rules to remember – and your site must be optimized for what are known as -On-page factors’:

1. Put some written content on the page – Google and other search engines focus heavily on text based content so on your opening page make sure that this is there and available for google to see – it should not be image based, and if you do use images make sure you place your keywords in them! i.e. instead of 1234.jpg call it HorrorMovie.jpg. In this way it is visible to search engines.

2. Keywords – keywords drive traffic to your site and therefore your main keywords should be included in your: title, H1, H2, tags, meta description, (and if you can URL) – use different keywords for each page of your site. Use the keywords early in the description.

3. Do your keyword research – it is no use entering keywords that have a massive amount of competition since it is unlikely that unless you have a huge PR budget and lots of high quality sites linking to you that you will ever really be competitive for these keywords. It is best to use what are known as -long-tail keywords’. Typically this means instead of -Romatic Comedy’ as your keyword, you might choose -Action Flick for Girls’.Targeted and more likely to peak an interest.

4. The order of your keywords matters, make sure you are consistent.

Now these on-page elements, which you are able to control, account for a probably 1/3 of the traffic that will be driven to your site. The rest comes from ‘Off-Page’ elements and these are absolutely crucial to how to drive traffic to your website.

What are off-page factors? Off-page factors are things that are effectively beyond your control. Backlinks – i.e. links from other websites and pages which link directly to your website. Certain websites will have more -authority’ than others and therefore command greater respect from Google and backlinks from these sites will push you up the rankings. However there are ways of doing this yourself and having -influence’ over the search engines.

Here’s what I am going to suggest you do. It will be a pain, and take some time but believe me the benefits are really worth it. We should create accounts on the following websites and then aim to link through to your blog or website:

1. Digg

2. Propeller.com

3. Del.icio.us

4. Mister-wong.com

5. Hubpages – write articles about your film, what is involved in the making of the movie etc.

6. Squidoo – create a -lens’ to talk about your project

7. You Tube – use video to promote your film and drive traffic to your site

8. StumbleUpon

9. Mixx.com

There are of course, some sites which have been left off the list, quite deliberately, and these sites should be used to provide a major source of traffic and promotion to your production:

1. Facebook – the obvious choice since it is easy to invite your friends and get them onboard to follow you, as well as keep them updated with the latest developments on your movie project.

2. Twitter – an awesome way to generate interest in your film to thousands!

(For both of the above see the brilliant Mashable.com for great ways to effectively build a fan base on this platform and it would be impossible for me to add to it – its that good!)

3. One Fat Cigar – a new website for professional and up-and-coming film makers specifically to help them market and promote their productions. It’s good because as soon as you have the idea/script for your project you are able to really promote it from day one, and begin the marketing there and then so that by the time you are finished the production you already have a following. There’s a great networking tool too and it is also possible to cast and crew your project through the site.

So what can you do to build more followers and fans?

1. Content is king – without having a significant amount of high quality content no one will become a fan, and once you have people as fans, they need to be continually updated with new, and more importantly interesting content to keep them engaged.

2. What types of content work?-

a) You’re a film maker – use film content!!! Film the ‘makings of’ as it happens, conduct video blogs of your crew, interview the cast and crew (p.s. release forms!), where are you filming? why? what’s difficult about the next stunt you’re going to pull?

b) Stills photographs – very important! imagery and styling always help promote the movie and give the audience an insight into the production

3. Frequency – Updates 2 or 3 times a week are perfect, it could just be a piece to camera discussing where you are with the production and status updates can be done whenever there is something interesting to say, perhaps 2/3 times per day.

4. Interact – why not get involved with your fan base? ask them questions, talk to them and let them feel like they have direct access to you, the film maker. In this way the tie is an emotional one.

5. Share – recommend other high quality film projects you have been following – your fans will thank you for bringing another exciting production to their attention, which present you as a -cool’ authority and generates trust with your fan base.

6. Be Interesting – do things that are fun, and show the more interesting side of film making – the characters, the challenges, the difficulties in achieving certain shots.

Once you have a fan base you can then drive the fans to do what you want them to – buy your DVD, watch your film in the cinema, check it out at a festival, or even petition a distributor!

(In terms of One Fat Cigar, fans can sign up for free to the site, but you’ll need premium membership to be able to create projects but the membership charge isn’t significant and there are discount opportunities for launch to fans of their Facebook page and 500 free 1 year premium membership available. We think it will certainly be worth a punt!)

What to do once you have set-up your One Fat Cigar Project/Facebook Page/Website

While it is likely that you’re going to pick up a fair few fans by simply having your project up on the site, it is also important to promote your project to the search engines.

1. Use a number of the high authority sites (Digg.com/StumbleUpon etc.) listed above to link to your project on One Fat Cigar, Facebook and Website

2. Use Ping-o-matic.com to ping the address for your particular project

3. Link to your project through Twitter/Facebook and then do status updates every time you post something new on the One Fat Cigar site

4. Use anchor text which focuses on your keywords to link through to your page – i.e. if your keyword is -Psychological Thriller’ use this text to link through to your project page on the One Fat Cigar site, and not the name of your film or the One Fat Cigar site. This makes it easier for your keywords to appear in the search engine listings.

5.Put your One Fat Cigar link, links to your Facebook/Twitter and website out on any press releases you may have – that way the press have access to your material online for viewing.

6. Keep adding content – and don’t forget that your fans will immediately have the opportunity transfer over to your next project and so you’ll begin promotion of your second movie from a running start!

Conclusion

So hopefully that provides a solid basic introduction to film marketing and promoting your film online and will begin to generate interest about your project.So hopefully that provides a solid basic introduction to film marketing and promoting your film online and will begin to generate interest about your project.

Don’t forget you won’t get high in the Google rankings overnight, and you will need to track your progress. You’re not looking for the name of your movie, but you are looking for your competitive keywords. There are various rank tracking tools available to do this.

To search for the best keywords Google provides its own tool to help get you started:

http://www.google.com/sktool/#

Susie Tulllett (former head of DDA’s PR unit in Cannes for over 10 years) guide to Film PR can be found on the One Fat Cigar blog.

Ross Grayle Jones is co-founder of One Fat Cigar.com a movie website for people who love film.

Eric Worre Program – Is It A Scam What Can He Teach Me About Mlm Business

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Upon checking out Eric Worres approach to multi-level marketing, many may look upon it with suspicion and doubt. Since Eric Worre is so fond of using more traditional methods of doing network marketing, this further keeps people in doubt because they feel that traditional methods support the old-school pyramid methods that got itself an infamous reputation that it was cheating many out of money that only made it to the top of the pyramid and nowhere else.
Quick Note – Get the True Story Right Here Eric Worre Review and know how it all began. If you are really wanting to start your business today the right way make sure to go here now Article Marketing With David Wood for all the right details and answers to your burning questions. Today is your day to move up the ladder with a Free system that works every time MLM Training and will always deliver the goods.
But this isnt true when speaking of Eric Worre. He may use an old-school approach to his multi-level marketing teachings, but at the end of it all, this knowledge is being applied to make you richer with all your efforts, not somebody else.
Eric Worre and his network marketing approach
The unique thing about Eric Worre is that he wants to help people make their own money by helping them build their own networks of distributors to promote products and services. He is not telling you to become a part of his own network at all, instead he want to share his own successful secrets on how you can make your life a better one by making the income of your dreams through a successfully managed marketing network that is established an created by you.
In the past, many charismatic speakers made their mark in promoting pyramid schemes that got many people into trouble, but with multi-level marketing the scene is different. Multi-level marketing simply helps people create a network of distributors and marketers for specific products and even skills that can be utilized to make businesses grow and flourish. So unlike pyramid schemes that promises no product to the client, multi-level marketing is all about product and skills distribution.
Eric Worre and his program
Erice Worres program is unique because it emphasizes on the fundamentals and principles on running a multi-level marketing business and how to make it succeed, rather than telling you exactly how to do it. Eric Worre believes that with the different technologies and mediums by which people can communicate and spread the word, there is no one way to do network marketing except the way that specifically works for you.
Personally, Eric Worre believes in the importance of interpersonal communications and how the clients interest and motivation are the keys to maintaining a stronger network. This is why Eric Worre prefers his own traditional approach to network marketing which includes weekly meetings with distributors, house calls and meetings, and 3-way calls on the telephone to help others keep inspired and informed about the marketing network and its process. With over 20 years of experience in multi-level marketing, Eric himself admits that these approaches that he chooses are what work best for him. This is undeniable since he already has hundreds of distributors already maintaining his huge network.
Eris Worres simple message to those wanting to get into multi-level marketing is to learn the fundamentals, find out how these fundamentals can be applied to your situation, and take that approach head on. It is only through this process that you can grow in network marketing and improve in the way that you do things and the way that you make money.

Golf Course Marketing Has Changed

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Golf course marketing has changed! Private club marketing has changed! Times have changed and now its time that you as the owner, general manager or board member realize that the old way of golf advertising or golf marketing is no longer valid to generate additional golfers and members. It is time to look at what is really working in our technology age and be able to track our results. Any good golf marketing expert will tell you that what gets measured accurately, improves. The problem is that most golf courses or clubs dont know have a Golf Course Marketing. Plan and for sure dont know how to track their ROI. Thats about to change.

Understanding that most daily fee courses or private country clubs are working from a limited budget or in some cases no budget at all, it is imperative to make sure that every dollar is accounted for and you can verify Return on Investment. That way, you can determine what is working and what is not and spend more time on what is working and less on what is not. You will also be able to go to all decision makers and show proven results and feel confident that your golf club marketing is heading in the right direction.

What I am talking about is Internet Marketing for courses and clubs. This is the missing link for most golf marketing programs. What specifically am I talking about? #1) Having a marketing plan. Most clubs dont have one and wing their efforts day to day. Create one that is simple, cost – effective, consistent and measurable. #2) TRAFFIC!! Everything starts with traffic. Generating more online traffic to your website using strategies like SEO, PPC, Blogging, Facebook or educational article and video marketing. #3) Capturing lead information while they are on your site but also taking advantage of the traffic already at your course using offline email capture strategies with your staff . #4) Getting reviews and testimonials from your happy golfers and members and posting them online for the world to see. #5) Asking for referrals from your happy golfers and members.

Understanding what your perfect golfer or member life-cycle looks like will dramatically help change and put you on the road to success, but choosing the right tactics and strategies to get the best measurable ROI is absolutely critical!

Increase Club Profits is a unique Golf Marketing and Cost Reduction company that helps drive sales and membership while reducing clubs operating expenses without sacrificing quality or service. Our typical client will receive $50,000 of bottom line measurable savings in the first 12 months and page one rankings on most search engines.

Ganhar Dinheiro Com Internet Marketing. A Maneira Inteligente

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Many sites require a payment for information that they claim will allow you to make a lot of money online. A good rule of thumb is to never pay anything to get that type of information. Legitimate sites may ask you to qualify by taking a test, but they will not require any type of ganhar dinheiro payment. como ficar rico People love handmade goods. They are very trendy right now, so if you are artsy, go make some money! So, if you are the creative type, whether it’s sewing, knitting or any other craft work, now is the time to produce your goods. Both Etsy and eBay could be generating an income for you.

Take advantage of paid per post if you have extra time and need to make money online. People will need you to make posts on their site to promote a product or give a good review, which will help them in the long run. In return, they will pay you a nice sum. Do you enjoy como ganhar dinheiro pela internet writing? If so, you can make cash by becoming a freelance writer. Just be aware that most freelance writing sites prefer writers with experience. But, there are como ganhar dinheiro na internet other sites that will hire you if you pass a test. It’s a bonus if you have knowledge on particular subjects.

Make extra money on the side with email marketing. This is a great way to promote a company and use the subscribers that you have to your advantage. You will simply send a message or advertise a product to ganhe dinheiro your large pool of subscribers and get paid money to do so. If you plan on making serious ganhar dinheiro money online, make sure you’ve got the right equipment for the job. There’s nothing more frustrating than trying to complete a job and your Internet times out, or is so slow that you miss a bid or other opportunity. Have the necessary equipment and make sure you’re software is up to date too.

Manage your time wisely when you are trying to make money online. You may have a real-world job, which means you have to budget time wisely. Set a schedule that will allow you enough time to balance the two. Also make sure that you are being efficient in that time, so you don’t run into stress como ganhar dinheiro about working online. Becoming a ghost writer is a great way to earn money online. There are people who need content for their websites, but who lack good writing skills. You can write for them and earn money for what you write. Many people are earning a good income writing for others this way.

If you’re a performer, YouTube may help you earn income online. Make a brief video clip showcasing your talents. Are you a whiz with cosmetics? Make online tutorials that focus on makeup. Do you view yourself as a comedian? Why not film a brief comedy routine on hot news topics? When your videos have ganhar dinheiro na internet been uploaded to the site, advertisements will be attached to your page and this will lead to payment. There are many ways you can make money online; all you need is some basic information. This article should have helped you get started. Use these tips to earn as much or as little as you need online.

If you want to do something creative, consider ways to create viral videos. Brainstorm ideas that you think are rip riotously hilarious, then start putting them into action. Post them on YouTube, turn on ads and, if they work, watch the money start rolling in! Learn about marketing to see how you can get them even more popular. ganhando dinheiro na internet If you know how to prepare taxes, you can earn money online. Apply for the necessary government licenses and then begin offering your services online. Many of today’s top producers work from home with only their laptop and an email address. For best results, continually advertise your services throughout the year.

Affiliate marketing can be a good way to earn money online if you have a lot of time and energy to spend on website setup and promotion. Affiliate marketers market the products of others in a number of ways. You can create a website and promote ganhe dinheiro na internet it. Creating a blog or posting on the blogs of others in your niche is also an excellent way to share product information. Making smart use of social media and e mail marketing are also possibilities for successful affiliate marketing.

that’s a lie. Don’t fall prey to these types of websites and always read the reviews before joining. Talking to experts in their field can help you to use como conseguir dinheiro the Internet successfully. Try to network with people who do what you want to do. Doing these things can help give you an advantage over your competition.

Do you have a heart for customer service? If so, you can make money online answering phone calls for businesses. Additionally, you can make money by chatting online with a business’s customer to help them solve problems and answer their questions. There are many customer service sites available including: LiveOps, Working Solutions como conseguir dinheiro and ACD Direct. Write online to make ganhe dinheiro money. There are quite a few legitimate companies that pay people to write articles online. You can find many different companies that will pay you to write different content with varying topics. If you enjoy writing, you should do research to look for companies that will pay you to write online.

Several websites out there pay for people to do tasks that cannot be handled by a computer. It might be flagging inappropriate activity or finding the name of a business on a receipt. These tasks require human intelligence to find the answer. They are reasonably simple to perform and can provide you with some extra como ganhar dinheiro na internet money. Translate documents if you are fluent in a second language and want to make money on the side. Check out the freelancing sites to find people who will need things altered into a different language. This can be anyone from a large corporation to an individual who wants to translate something for a friend.

Internet Marketing People Buy From People They Trust And Like

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You have seen the latest movie trailer of the Green Hornet on TV but you have mixed feelings about whether you would go to watch the movie in the cinema.

You find the acting too cheesy and the special effects too far-fetched. Are you going to spend your hard-earned twenty bucks to watch a movie that you might not like?

Probably not, but what if your brothers or sisters or you office colleague said that they have a wonderful time watching the attics of these actors and you would probably have changed your mind and go to queue for the tickets.

Lessons learnt here: it is not that you do not have the trust of these movie studios’ promotional ads in to getting you to see the movie, but you would rather hear it from your trusted friends’ review about the movie. The word of your friends does help to change your mind and made a decision. You have trusted him and everything he said holds weights. In other words you have related to him and you like him.

So, you see that when you write your sales copy, you do not have to use those powerful words or those sneaky words or have to use all the tricks by embedding those commands and phrases.

You do not need to be a snake-oil salesman to do magic for you. All you need to do is to get people to relate to you. You have to make friends with people, and make them feel like they trust you and like you.

So you have to start identifying what your market you want to be in. Get to know who will be your customer, get a visual image of what is it that they want and that would save you all the heart-ache later on whether you are selling the right product to the right people after all.

Definitely you will not get wrong if you know what your customers is taking about and what they want.

The common mistakes make by copy writers is that they are fast in putting on their sales man cap as soon as people are placed in front of them.

You know, people do not like to relate or feel comfortable to sales people. So do not put up a barrier so early in your relationship with your prospects.

If you would talk to your prospects like you are talking to your friends, they would disarm any barrier and eventually they will buy from you.

It is a matter of how you would talk to a friend, like how you would communicate when you are with them talking in a restaurant.

Knowing them and talking to them is like you have identified your market correctly. It is important to be friends to them in your copy.

People trust you before they like you, and they must like you before they start to buy from you.